After the Partners Board of IC Bellagio, we had a great experience in Cannes, France: as Slow Italy by Ferula Viaggi we participated at ILTM – International Luxury Travel Market Cannes, the annual global event that took place from 4 to 8 December. It brings together key players in the luxury travel industry, creating networking, business meetings, and the exchange of ideas among travel professionals specializing in luxury travel experiences.
ILTM Cannes facilitates one-on-one meetings between buyers (travel advisors, agents, and planners) and suppliers (luxury travel providers, hotels, resorts, cruise lines, and other premium service providers). Really interesting also the educational sessions, workshops, and presentations covering trends, challenges, and opportunities in the luxury travel sector…to be update on the news of the luxury market.
With the soft brand Matera Collection the success of participation was amplified. Matera Collection is a perfect mix of luxury hotels in Matera, accompanied by the unique and exclusive experiences of Slow Italy have created a captivating offer for a region that has been watching our territory with interest for years.
Thanks to the support of APT – Tourism Promotion Agency, the event had an important institutional showcase that represented the entire territory, which in the future could align itself with this type of offer.
After ILTM in Cannes, we can confirm that 2024 will also be a very intense year, also for the luxury tourism market.
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- The place that hosted ILTM 2023
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- Our teammate Dora in Cannes for ILTM 2023
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- A view of Cannes by night
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- With the guys of Matera Collection and APT Basilicata in Cannes for ILTM 2023
